Name: Winifred – Floral Midi Dress
Brand: Ella & Olivia Golden Bay
Price: 98.95 NZD
Availability: InStock

$216.00 $98.95 SAVE 54%

Free Shipping with NZ Post

30-Day Money-Back Guarantee

10% off for 2 items, 15% off for 3+ items

Almost sold out – Only 4 items left!

{"id":56313713754494,"title":"White\/Red \/ XS (6)","option1":"White\/Red","option2":"XS (6)","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":78421754118526,"product_id":15596526698878,"position":2,"created_at":"2025-09-27T08:21:43+12:00","updated_at":"2025-09-27T08:21:49+12:00","alt":null,"width":1600,"height":1600,"src":"\/\/ellaoliviagoldenbay.com\/cdn\/shop\/files\/ULLA_3_f098fbb8-bfd2-43b0-8f62-74208342b57c.jpg?v=1758918109","variant_ids":[56313713754494,56313713787262,56313713820030,56313713852798,56313713885566,56313713918334]},"available":true,"name":"Winifred – Floral Midi Dress - White\/Red \/ XS (6)","public_title":"White\/Red \/ XS (6)","options":["White\/Red","XS (6)"],"price":9895,"weight":0,"compare_at_price":21600,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":67387043873150,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1600,"width":1600,"src":"\/\/ellaoliviagoldenbay.com\/cdn\/shop\/files\/ULLA_3_f098fbb8-bfd2-43b0-8f62-74208342b57c.jpg?v=1758918109"}},"requires_selling_plan":false,"selling_plan_allocations":[]}

UPDATE: Due to high demand during our Anniversary Sale, only a few units are left in stock!

Designed for comfort, shaped for confidence

This floral midi dress is all about effortless charm and comfort. Its flowing cut flatters without clinging, while the breathable fabric feels soft on the skin. Handy pockets add everyday practicality, making it a piece made to move with you, balancing practicality with timeless style you’ll love wearing again and again.

Why You’ll Love It

Flatters without clinging: The relaxed fit falls gently over the tummy and hips, offering shape without tight seams – so you feel confident, not exposed.

Soft arm coverage: Short sleeves provide light upper arm coverage without adding warmth – perfect for feeling comfortable when you prefer to keep arms lightly covered.

No tight waist or tricky fastenings: Simply slip it on – no zips or fitted waistbands to fight with. Just easy comfort from morning to evening.

Ageless and appropriate: The gentle neckline, modest length and classic print create a timeless look – stylish and feminine without feeling too young or too bold.

Specifications:

Fit: Loose and tummy-friendly
Length: Below the knee
Sleeves: Soft short sleeves
Neckline: Rounded
Material: Lightweight and breathable
Care: Machine washable

Fit Guide

Runs Small

True to size

Runs Large

We ship all orders with a tracking code, so you can track your parcel at any time. You will receive the tracking code by email within 24 hours of placing your order. Shipping within New Zealand is free of charge.

If our product doesn't meet your expectations, no worries! You can return it within 30 days of receipt. Just reach out to our friendly customer service at info@ellaoliviagoldenbay.com and let us know why you’re returning it, this helps us process your request smoothly.

Check our return policy for more details! We’re here to help!

Our customer service is available 24/7 to answer all your questions and comments. Whether you need advice on a product or help with an order, we are here to support you.

Don’t hesitate to contact us; we’re happy to help!

Please contact us at info@ellaoliviagoldenbay.com